Webinars

Why It's a Great Time to Be a Small Business Owner

Have you been watching all the media coverage about the threat to small business? There's so much of it, it's pretty hard to miss. But, it's also important to remember that the media's job is to sell newspapers and attract viewers.

Despite what they've been telling you, it's a great time to own a small business. (read more here)

Please join us as we launch our new series of Webinars by Social Media expert Lena West. 

If you sign up for a webinar and for some reason are unable to attend, you will be provided with a recording of the event to listen to at your leisure on windows media player. All attendees will also have access to this file for future inspiration.

View a webinar tutorial | Download previously-purchased webinars

Date Topic Description
Nov 10, 2008 Take Control of Social Media
Social media and social networking are hot topics. When leveraged the right way, the benefits of social media are enormous. But, it can also be a huge distraction and a pile of procrastination.

On this webinar Lena will help you to:
  • get real about social media
  • gain control over your involvement with social media
  • determine what’s working, what’s not and how to wean yourself off networks that are a waste of time
  • how to put together an efficient social media strategy that’s painless and tech-friendly

9PM EST - 8PM Central - 6PM Pacific

Price: $27.95

You may purchase a recording of this webinar.
(Video will be available within 48 hours of webinar.)
Nov 24, 2008 Take Control of Business Management
Your business processes are like car tires. They can be resilient and help get you where you want to go or they can be worn down and ready for the recycle heap.

On this webinar Lena will show you how to:
  • find hours and hours of “lost” time
  • devote some time each day toward achieving your goals
  • develop systems and processes that make sense and actually help get work done
  • build the business you want instead of improving the business you have
  • get prepared to hire your first employee (yes, you!)

9PM EST - 8PM Central - 6PM Pacific

Price: $27.95

You may purchase a recording of this webinar.
(Video will be available within 48 hours of webinar.)
Dec 8, 2008 Take Control of Marketing
No matter what products or services you sell, every business owner is in the marketing business. Marketing is the lifeblood of your business and if you don’t have a strong marketing strategy every other aspect of your business is going to suffer.

On this webinar Lena will teach you how to:
  • determine which marketing tools will resonate with your audience
  • choose a “marketing mix” that amplifies your brand
  • ensure that your marketing is on-purpose, on-point and on-the-money
  • devise a “marketing master plan” that runs itself

    9PM EST - 8PM Central - 6PM Pacific

Price: $27.95

You may purchase a recording of this webinar.
(Video will be available within 48 hours of webinar.)
Dec 15, 2008 Take Control of Public Relations
Public relations is often described as free advertising, but it’s so much more than that. Effective PR is viewed by your potential customers and clients as akin to an endorsement by the publication or article writer. Certainly, it makes business sense to learn how to “do PR”.

On this webinar, Lena will show you:
  • why PR is even more important than advertising
  • how to befriend and communicate with reporters, writers and influential bloggers to become a respected media rock star
  • how to turn your PR “wins” into cha-ching!
  • the best way to showcase your PR achievements to new clients
  • free public relations resources to help you connect with reporters and “get the word out”

    9PM EST - 8PM Central - 6PM Pacific

Price: $27.95

You may purchase a recording of this webinar.
(Video will be available within 48 hours of webinar.)